Why would a broker use an office exclusive form?

Using an office exclusive form primarily serves the purpose of keeping the property off the Multiple Listing Service (MLS). This type of arrangement allows the broker to market the property within their own office or among their own clients without exposing it to the broader market that the MLS provides.

By choosing to keep the listing exclusive to the office, the broker may aim to maintain confidentiality for the seller, manage potential buyer interest more closely, or experiment with a unique marketing strategy that does not rely on broader exposure. This approach can be especially useful in cases where the seller has specific privacy concerns or wishes to limit showings to a select group of potential buyers.

In terms of the other options, negotiating a higher commission typically involves broader representation strategies that utilize the MLS, informing only potential buyers contradicts the purpose of exclusive listings, and creating exclusive marketing strategies could be a secondary goal, but it’s not the primary reason for opting to keep a property off the MLS. Hence, the correct answer reflects the fundamental intention behind using an office exclusive form.