Which type of marketing strategy focuses on building long-term relationships with customers?

The focus of relationship marketing is to develop and nurture long-term relationships with customers rather than prioritizing individual transactions. This approach involves engaging customers through personalized communication, understanding their needs, and fostering loyalty over time. By emphasizing ongoing interactions and customer satisfaction, businesses can create a community of loyal clients who feel valued and are likely to continue doing business with them.

In contrast, transactional marketing focuses more on the immediate sale and short-term gains, often prioritizing the completion of a transaction without necessarily considering the long-term relationship with the customer. Digital marketing encompasses various online strategies and tools but does not exclusively focus on relationship building. Content marketing is about creating and sharing valuable content to attract and engage an audience, which can support relationship building but is not solely focused on fostering customer loyalty.