Which statement is TRUE about qualitative and quantitative research?

The statement about qualitative research being harder to measure and often intangible is accurate because qualitative research focuses on understanding concepts, opinions, or experiences through methods such as interviews, focus groups, or content analysis. This type of research deals with non-numerical data, which makes it challenging to quantify or measure in a straightforward manner. The findings are often descriptive and interpretive, relying on the insights and perspectives of participants rather than statistical analysis. Consequently, the results can be seen as more subjective and difficult to generalize across larger populations compared to quantitative research.

In the context of research methodologies, quantitative research relies on numerical data and statistical analysis, allowing for clearer measurement and comparison, which directly contrasts with the less tangible and more subjective nature of qualitative research. This distinction reinforces why qualitative research is deemed harder to measure and more abstract.