Which of the following methods is effective in building an email marketing list?

Using lead magnets, such as free reports, is a highly effective method for building an email marketing list because it provides value to potential subscribers in exchange for their email addresses. Lead magnets are designed to attract the target audience by offering something of interest or benefit, which encourages them to willingly share their contact information. This approach not only helps grow the email list but also tends to result in higher quality leads, as individuals who engage with the content are likely to have a genuine interest in the subject matter or products being offered.

Moreover, this method fosters a sense of trust and establishes a positive relationship between the business and the subscriber from the start, setting a strong foundation for future communications. In contrast, other methods such as buying email lists or sending unsolicited emails can lead to issues like low engagement, high unsubscribe rates, and potentially legal ramifications under anti-spam laws. Promoting through social media can certainly assist in list-building, but without a lead magnet to capture emails effectively, it may not directly lead to significant subscriber acquisition.