Which of the following describes digital marketing?

Digital marketing encompasses a wide range of strategies and techniques used to promote products and services through various online channels. The key aspect of digital marketing is its focus on leveraging digital platforms such as social media, search engines, websites, email, and mobile applications to reach and engage with a target audience.

Choosing to promote products through digital channels, like social media, reflects the modern, data-driven approach of connecting with consumers where they spend a significant amount of their time — online. It allows businesses to utilize tools such as social media advertising, search engine optimization, content marketing, and email marketing, which are all integral components of a comprehensive digital marketing strategy.

In contrast, the other options revolve around traditional marketing methods, which do not utilize the digital landscape. Promoting products through traditional media involves techniques that have been used for decades, such as print, radio, and television advertisements. Increasing foot traffic to physical stores focuses on brick-and-mortar locations but does not engage with the digital capabilities that can enhance customer engagement. Finally, creating print advertisements for newspapers is a clear example of offline marketing that lacks the interactive, measurable aspects of digital marketing. Overall, the emphasis on digital channels in the correct answer highlights the shift in marketing strategies to more contemporary and effective approaches.