Which of the following are included in the four Ps of marketing?

The four Ps of marketing, which are fundamental components of a marketing strategy, are indeed Product, Price, Place, and Promotion.

Product refers to what a business offers to meet the needs or wants of customers, including the quality, features, branding, and packaging. Price is the amount of money customers must pay to acquire the product, and it can influence the overall perception of value. Place, sometimes referred to as distribution, deals with how the product is delivered to the customer, including the channels used to reach them and the locations where the product is available. Lastly, Promotion encompasses all the activities that communicate the product's value to potential customers, such as advertising, sales promotions, public relations, and personal selling.

The other options do not accurately represent these core aspects of marketing. For example, while elements like 'People' and 'Process' are important in some modern marketing frameworks, they are not part of the traditional four Ps. Similarly, partnership and profit, while relevant in various business contexts, do not fit within the classic set of marketing elements established by the four Ps. Understanding this framework is crucial for developing effective marketing strategies.