Which is an example of institutional advertising?

Institutional advertising focuses on promoting the overall image or identity of an organization rather than individual products or services. This type of advertising aims to create a positive perception of the company or brand as a whole.

Balloons with a brokerage logo handed out at a county fair serve to enhance brand recognition and foster community engagement. This type of promotional activity doesn't advertise a specific listing or service but rather builds goodwill and awareness for the brokerage itself. By associating the firm's logo with a community event, the brokerage enhances its visibility and reputation in the community, which is a key goal of institutional advertising.

In contrast, the other options focus on promoting specific products or services. A television commercial aimed at home safety targets a specific service rather than the brokerage’s overall image, while an online ad for home insurance promotes a particular product. Similarly, a billboard displaying real estate listings focuses on selling specific properties rather than enhancing the overall image of the brokerage.