What stage of the buyer-client life cycle involves individuals who are seeking a larger home?

The stage of the buyer-client life cycle that involves individuals who are seeking a larger home is upsizing homebuyers. This group typically consists of current homeowners who have outgrown their existing space, whether due to a growing family, lifestyle changes, or the need for more room to accommodate personal or professional activities. These buyers are actively looking for properties that offer additional square footage, more bedrooms, or better amenities to suit their evolving needs.

Understanding this stage is crucial for marketers, as upsizing homebuyers may require different strategies compared to first-time buyers or downsizing clients. They are likely to have experience navigating the real estate market and may value features such as proximity to good schools, larger backyard spaces, or areas with a strong sense of community. Recognizing their motivations and needs allows marketers to tailor their approach effectively, ensuring they present suitable options and relevant information that resonates with this segment of the market.