What marketing strategy should a broker consider to get more eyes on a less-interesting listing?

Enhancing promotional activities is a vital marketing strategy for increasing visibility on a less-interesting listing. When a property does not naturally attract attention due to its features or location, boosted promotional efforts can draw potential buyers' interest. This can include utilizing social media campaigns, creating eye-catching flyers, staging the property effectively, and employing virtual tours or videos to showcase the property in a more appealing light.

By investing in promotional activities, the broker is likely to create a buzz around the listing, essentially transforming how it is perceived by potential buyers. This approach allows for broader dissemination of information, engaging a wider audience and generating more inquiries and showings, which can ultimately lead to a successful sale.