What is the term to describe tailoring your marketing towards prospects based on age?

The term that best describes tailoring marketing efforts toward prospects based on age is Generational Selling. This concept focuses specifically on the unique characteristics, preferences, and behaviors of different age groups, which can vary significantly from one generation to the next. By understanding the influences that shape various generations, marketers can create more effective strategies that resonate with their target audience.

Generational Selling allows marketers to consider factors like values, technology usage, media consumption habits, and purchasing behaviors that often correlate with specific age groups. For example, a campaign targeted at Millennials may leverage social media platforms and digital engagement, whereas strategies aimed at Baby Boomers might focus more on traditional media and in-person experiences. This nuanced approach enhances the effectiveness of marketing campaigns by reaching audiences in ways that align with their generational identities.

In contrast, while demographic selling and segmentation marketing both involve categorizing consumers based on various criteria, they do not specifically emphasize age in the same targeted manner as Generational Selling does. Age Targeting, although it might seem relevant, is not a widely recognized term in marketing frameworks, which further supports Generational Selling as the most accurate answer.