What is the term for targeting a specific demographic within a geographical area?

The term "Demographic Farming" refers to a marketing strategy that focuses on identifying and targeting specific demographic groups within a defined geographical area. This approach allows businesses and marketers to tailor their messages and offerings to meet the particular needs, preferences, and characteristics of that group.

By concentrating efforts on a specific demographic—such as age, income level, or family status—within a particular location, businesses are able to achieve more effective engagement and conversion rates. This strategy is similar to farming in that it involves cultivating and developing relationships within a community or neighborhood, fostering loyalty, and generating repeat business.

The other concepts mentioned, like market segmentation, broadly define the process of dividing a market into distinct subsets to better serve them. While targeted marketing is closely related and involves directing messages to specific audiences, demographic farming specifically emphasizes geographic and demographic factors together, making it the more precise term in this context. Geographical specialization focuses solely on location without the demographic angle, which does not capture the full intent of the strategy at hand.