What is the purpose of social listening tools?

The purpose of social listening tools is primarily to discover what customers are saying about your brand, products, or services. These tools enable businesses to monitor conversations across various social media platforms and online forums, gathering insights into customer opinions, sentiment, and feedback. By analyzing this information, companies can understand their audience better, respond to customer concerns, and adjust their marketing strategies accordingly.

While tracking competitor sales, measuring social media engagement, and analyzing market trends are important strategies in marketing, they do not encapsulate the primary function of social listening tools. These tools are specifically designed to capture the voice of the customer and provide a real-time understanding of public perception and sentiment, making option B the most accurate representation of their purpose.