What is the meaning of 'lead generation'?

Lead generation refers to the process of attracting and identifying potential customers who have shown an interest in a company's products or services. This process is crucial for businesses as it lays the foundation for developing new client relationships and ultimately converting those prospects into paying customers. It involves strategic marketing techniques to capture the attention of individuals who may have a need or desire for what the business offers.

In contrast, the other options focus on different aspects of business operations. Managing current customers relates to customer relationship management, enhancing product features is about product development, and reducing customer complaints pertains to customer service and support strategies. Each of these plays a vital role in overall business success, but they do not pertain to the core concept of lead generation.