What does the integrity portion of the Canons of Professional Ethics and Conduct charge license holders with avoiding?

The integrity portion of the Canons of Professional Ethics and Conduct emphasizes the importance of honesty in professional dealings. It charges license holders with the responsibility to avoid misrepresentation, which involves providing false or misleading information. Misrepresentation can significantly undermine the trust between clients and professionals in any field, particularly in real estate or marketing, where accurate information is crucial for decision-making.

By prioritizing integrity and steering clear of misrepresentation, license holders maintain ethical standards, foster client trust, and contribute to a transparent and fair marketplace. This principle is vital to protect the interests of clients and uphold the reputation of the profession as a whole.

While the other options present important ethical considerations—like avoiding fraudulent practices, negligence, and conflicts of interest—they do not directly align with the specific focus on integrity regarding honesty and truthfulness in representations.