What does the customer journey typically map out?

The customer journey typically maps out the stages from awareness to purchase and beyond because it illustrates the comprehensive process a customer goes through when interacting with a brand. This journey begins with the customer becoming aware of a product or service, followed by consideration, where they evaluate their options. Then, it moves to the purchase stage, where the customer makes a decision and follows through with the transaction. The journey doesn't end at the purchase; it continues into post-purchase experiences, where the customer may evaluate their satisfaction, leading to potential loyalty and advocacy.

By capturing this full spectrum of interactions, businesses can identify key touchpoints and tailor their marketing efforts to enhance customer experience, improve retention, and encourage repeat purchases. This focus on the entire journey rather than just a single aspect, such as strategies or feedback, is critical for creating effective marketing strategies that meet customer needs at every stage of their relationship with the brand.