What does market share indicate for a company?

Market share indicates the company's control over sales in its industry. It represents the percentage of an industry's total sales that a particular company secures, illustrating how much of the market's sales volume is attributable to that company. A higher market share typically suggests that the company holds a more significant position in the market relative to its competitors, indicating greater influence and control over pricing and market dynamics.

This concept is crucial for understanding competitive positioning, as companies with larger market shares often have advantages such as economies of scale, brand loyalty, and better bargaining power with suppliers. In contrast, the other options reflect different aspects of business performance and customer relations, but they do not directly measure a company's position within its market sector.