What aspect of advertisement is represented by using branded merchandise at community events?

Using branded merchandise at community events is an example of institutional advertising because it focuses on promoting the brand itself rather than specific products or services. This approach enhances the public image of the brand and fosters a connection with the community. It builds brand awareness and recognition by associating the brand with positive local experiences, promoting goodwill and a favorable perception among potential customers.

In contrast, performance marketing, direct response marketing, and affiliate marketing typically focus on immediate sales or conversions rather than the broader objective of branding and reputation enhancement. Performance marketing measures specific actions taken by consumers, while direct response marketing aims for an immediate reaction or purchase. Affiliate marketing relies on commissions earned through referrals, emphasizing transaction-driven relationships. These approaches do not prioritize the brand's broader image or community engagement, which is the hallmark of institutional advertising.