Puffing is primarily used for what purpose in marketing?

Puffing is a marketing practice that involves exaggerated claims or statements about a product or service that are generally subjective and meant to enhance the appeal of that product or service. In the context of real estate, puffing might involve describing a property using vibrant language to highlight its best features, embellishing aspects that may attract potential buyers even if they are not strictly factual.

This technique aims to create a positive impression and generate interest. For instance, describing a home as "a stunning masterpiece" or "a hidden gem in the heart of the city" serves to attract buyers' attention, appealing to their emotions and aspirations rather than providing a fully factual account of the property.

Using puffing can be effective in creating a desirable image of the property, but it doesn't involve disclosing defects or justifying prices with hard data. Puffing's subjective nature means it's less about legal protection, as these statements often carry disclaimers or are understood as hyperbole within the industry. Therefore, enhancing the property's appeal is the primary objective of puffing in marketing.