How can businesses use SEO in marketing?

Using SEO, or Search Engine Optimization, in marketing primarily helps businesses enhance their online visibility and drive organic traffic to their websites. SEO involves optimizing website content, structure, and various elements so that search engines like Google rank it higher in search results. This higher ranking leads to more visibility for the business, making it easier for potential customers to find them when searching for relevant keywords or phrases.

By improving their website's SEO, businesses can attract more visitors without directly paying for advertising space, which differentiates it from traditional paid advertising methods. This organic traffic is often more valuable because it tends to result in higher engagement and conversion rates compared to traffic that comes from paid ads. In essence, effective SEO strategies lead to an increase in relevant traffic and improve the likelihood of conversion from visitors to customers, making it a foundational component of modern digital marketing efforts.