Affiliate marketing primarily relies on:

Affiliate marketing primarily relies on performance-driven commissions because it is a strategy where affiliates earn a commission or payment based on the successful conversion of leads or sales that they generate for a business. This model incentivizes affiliates to promote products or services effectively, as their earnings are directly tied to their performance rather than a flat fee or salary.

In this system, affiliates leverage their own platforms—like blogs, websites, or social media channels—to drive traffic and sales to the merchant’s offerings. The measurable aspect of performance-driven commissions allows businesses to track the effectiveness of their marketing efforts accurately, ensuring they only pay for results. This creates a mutually beneficial relationship where both parties are motivated to succeed.

In contrast, other options lack this performance-based structure. Retail store partnerships and consumer loyalty programs may involve mutual promotion but don’t directly relate to an affiliate’s ability to earn a commission based on performance. Television advertisements often focus on broader brand awareness rather than individual performance metrics and commissions, making them distinctly different from the affiliate marketing model.