According to the Canons of Professional Ethics and Conduct, the primary duty of a real estate agent is to represent the interests of:

The primary duty of a real estate agent, as outlined by the Canons of Professional Ethics and Conduct, is to represent the interests of their client. This principle is rooted in the concept of fiduciary responsibility, which mandates that agents must act in the best interest of those they represent. This includes providing honest advice, maintaining confidentiality, and advocating for the client's needs and objectives throughout the transaction process.

When a real estate agent prioritizes the interests of their client, they foster trust and ensure that the client is well-informed and supported in their decisions. This commitment to the client's welfare is what distinguishes a professional agent from others who may prioritize personal financial gain or the interests of the brokerage.

Representation of the brokerage or oneself typically comes secondary to the client’s interests. Although agents must operate within the framework established by their brokerage and maintain ethical standards, their foremost obligation is to the individuals they serve. This alignment with client interests is fundamental to sustaining the integrity and professionalism of the real estate industry.